For any investment to do well in the modern times, it must be doing well in the technology sector. A lot of marketing and commitment is required, and if a business does not compete in terms of technology, it is bound to lose to its competitors.
A study was recently conducted by a company known as Relevance Group. According to the research, including a video in an email when marketing can have a lot of difference at the end result of the marketing campaign. If business people include video links on their emails, the marketing increases by over forty percent. The internet has grown over the years, and due to the amount of knowledge people have, video marketing has proved to be an effective way of engaging the potential clients.
Individuals who use video marketing emails, according to the research are doing quite well, compared to the ones that are not. The click rates for people who use video email marketing increased by two to three times, a shocking conclusion. Videos are able to offer more explanation when compared to other forms of marketing, and this explains why the industry has done so well. For many years, pictures have been proven to say a thousand words when an individual looks at them. The video, on the other hand, says more than 1.5 million words when people listen to it and watch.
Talk Fusion is a company that is offering this type of services to businesses all over the world. The company is headquartered in Florida in the United States. Since it was started in the year 2007 by Bob Reina, the institution has done so well in video communication, changing the profitability of many businesses. According to research, the company has done very well, and at the moment, it is one of the best and largest providers of video content.
Bob Reina came up with the idea of starting the company after an attempt to include a video in an email failed. With the help of a good friend with IT knowledge, the two came up with Talk Fusion. Several years later, the company has only registered a lot of success.