Jojo Hedaya is the Co-Founder and COO of Unroll. Me. He has an impressive resume with launching his own company at the age of 24. He was born in on 30TH December 1989, grew up in New York, attended a private Jewish high school before heading to college. Jojo attended Brooklyn College in New York from 2010 to 2012, where he was the Vice President of the Student Government.
Jojo Hedaya met his fellow co-founder Josh Rosenwald while in college. Their friendship developed and led to them launching Unroll. Me in 2011. The company was formed as a result of frustration. Jojo would send Josh emails, but Josh would not respond to them due to the clatter of mails in his inbox. In less than two months with an aim to solve this problem, the first version out. This version did have some setbacks, but the setbacks did not hinder it from being featured by major publishers in Lifehacker and The Next Web which resulted in thousands of new sign-ups.
Unroll. Me faces a lot of competition in the mail industry. However, according to Jojo, the thing that sets Unroll. Me apart from their competition is their execution. One of the main goals of the company is to make things simple. User friendliness is a vital part of making the email service work. Jojo learned the importance of simplification of a product when he observed a similar product flop despite being heavily funded due to being clunky and complicated hence making it difficult for users to operate it.
In 2014, Jojo and his partner sold their company to Slice. However, this did not give him an opportunity to relax and let loose. Complacency is one thing that Jojo advices should be avoided. Jojo stayed on as the Chief Product and Consumer Officer at Unroll. Me even after the purchase by Slice. He also still attends tech events where he speaks to would-be entrepreneurs while acquiring new knowledge from other tech professionals.
Another vital piece of advice that Jojo gives to start-ups especially tech ones is to invest in people. Tech startups should not solely focus on the technical and creative side of innovation. To enjoy sustained success, entrepreneurs should seek to have the right team to carry out the visions of the company. This has been a factor behind the success Jojo has enjoyed with his company.