Advancements made in technology have revolutionized the way we do things, and advertising is no exception. Technology has made advertising easier and reachable to millions of people who have access to the internet and own mobile phones.
To be relevant adverts should use platforms that reach the target audience, deliver a message that can be easily understood and inspires the audience to take action.
User experience is also very critical in advertising and should be designed in such a way that it is multicultural, virtual reality, and native, easily accessible and can be shared. The best platform for advertising is the social media forum such as face book. Check out GC Report to know more.
According to Adage, some of the top marketing trends that appeal to the user according to Lori Senecal are: the use of eye catching colors in adverts that attract people attention, customizing adverts for mobile users thus making it easy to navigate through and making the adverts generate emotional responses, creating a connection between the client and the brand. In addition, the use of humor in advertising is essential as it can trigger viral sharing. Recognizing women significance in adverts is also very crucial as women do shopping more than men and also do most of the family purchases. The use of data analyst is also significant for companies as they help refine advertising and can respond to news and trends. For more details visit Crunchbase.
Lori Senecal is the current Global CEO of Crispin Porter & Bogusky, LLC. Lori became the firms CEO as from march 2015. At the firm, Lori is responsible for overseeing the company’s global expansion and coordination and management of the agency nine international offices. Lori has a vast experience in the field of advertising and has previously worked as a CEO at MDC Partner Network.
Lori has been the brains behind several new advertising models that have become very successful in business and corporations such as TAG Ideation, a unit that specializes in marketing young adult products.
Lori Senecal has had a tremendous career at CP+B and has achieved a lot as the CEO. Some of her achievements include being able to expand the business to 9 international offices and grown the number of employees from around 250 to more than 900 globally. Moreover, the agency was recognized with a Titanium Grand Prix Award at the Cannes Film Festival.
Click here: https://www.fastcompany.com/person/lori-senecal