Honey Birdette Further Extends Its Global Expansion

After achieving a 374 percent increase in online sales to US customers over the past year, Australian luxury lingerie brand Honey Birdette kicked off its new US e-commerce site.

Honey Birdette also made it known it is projected to increase its UK store openings from three stores to 40 by the end of next year.

The new e-commerce platform for the US, http://us.honeybirdette.com, comes less than six months after the launch of a new website.

Before the new website, American customers had to visit the intimate apparel retailer’s international website. Honey Birdette is also looking into retail openings in the US.

US customers making purchasing on the new e-commerce site will receive new collections weekly and will also receive faster and free delivery for orders more than $50, free express delivery for orders more than $100 as well as trouble-free returns and a comprehensive variety of products.

Creations range from high-end lingerie to beautiful bras, briefs and playsuits to quality bedroom accessories and luxurious massage candles.

Honey Birdette opened its first international boutique in Covent Garden, London in 2016 as well as one in Leeds’ Victoria Gate and Westfield White City. Future stores in the UK may include locations at Westfield Stratford, Newcastle, Liverpool and Leeds. The company is also looking into prospects in other worldwide locations across Europe and the United States.

In 2011 the firm announced a strategic partnership with private investment retail group, BB Retail Capital (BBRC). BBRC, which became the majority owner of the lingerie brand, believes Honey Birdette has genuine global potential.

The brand, which is owned by women and tailored to females, was founded by Eloise Monaghan in 2006. Headquartered in Sydney, Australia the privately-held firm currently has 55 stores with more than 350 employees in Australia.

Find more Honey’s on Instagram, here.

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