Duda Melzer Rises to the Top of RBS Group

RBS Group recently installed Eduardo Sirosky Melzer as president and chairman. Mr. Melzer, whose nickname is Duda, took over the post on January 1, 20016. He is part of the third generation of the family owned company to serve as the head of the company and has worked for the company in different capacities since 2004.

Duda was born in Porto Alegre, Brazil on the 13th of May 1972. He Graduated with a degree in Business Administration from the Pontifical Catholic University of Rio Grande do Sul in 1998. Mr. Melzer then earned a Masters in Business Administration from Harvard Business School in the United States.

After completeing his education Duda Melzer began his career back in Brazil if the area of finance and franchising with the company Sweet Sweet Way. He was involved with the consulting firm Booz Allen and Hamilton. He also worked in the United States as a senior analyst for Delphi Corporation and as the Chief Executive Officer for New York based non-traditional media company Top Box Media.

In 2004 Mr. Melzer joined the RBS Group as the Director General for the companies domestic market. He became the Vice President of Market Business Development in 2008 and became the companies Executive Vice President in 2010. In July of 2012, with a ceremony held in Porto Alegre, he succeeded his uncle Nelson Pacheco Sirotsky as the Chief Executive Officer of the RBS Group. The move, which was announced as part of a planned succession, designed to improve the companies corporate governance.

Mr. Melzer has been known to periodically hold video conference calls with all of the companies employees to answer questions, listen to suggestions and discuss business prospects. In a message to the companies employees Mr. Melzer said ‚Äúcompanies who have the courage to stand in the new world will come out strengthened. I invite all of you to break paradigms, breaking barriers.”

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