Donata Meirelles and the Launch of Jo Malone Brazil

Donata Meirelles knows the value of wardrobe as much as the importance of perfume. Wearing the perfect outfit and the right perfume expresses how fashionable and stylish a person is in the most intimate way and it is also a form of self-expression. The kind of scent that you wear on a daily basis or how you want others to know your scent expresses who you are. Make sure that you have a long lasting impression and impact by being updated about the latest wardrobe tips and fashion and perfume trends that she advises you to have and to use.

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Jo Malone has successfully launched its campaign starring Donata Meirelles, the style director of Vogue Brazil, along with her daughter Helena Bordon. The British brand started to open its e-commerce in Brazil while recording the campaign that was written in Vogue Brazil. Jo Malone is a perfume company who is well-known by popular celebrities and people all over the world because of its high-end perfumes and fragrances that has soft aromas along with their chic and minimalist packaging that makes it very stylish. The world is in love with their extraordinary perfume scents as well as their huge and iconic scented candles.

The company was able to collaborate with creative and remarkable people of London and the world’s most famous perfumers. In addition to this, their campaign stars the daughter of Donata Meirelles known as Helena Bordon who is full of style and enthusiasm just like her mother and Jo Malone. She was able to combine and create a personalized and unique aroma for Jo Malone.

Having the right scent plays a major role in terms of statement accessory, and the scent of a woman introduces her visual ensemble and is able to give depth to the overall style of a woman. A perfume simply precedes an individual and it lingers right after she leaves. A fragrance has the power to impose itself to anyone that is within its radius. People will be able to inhale an exhale a scent that smells good and is pleasing to the nose. Having a well-rounded and on point style is not enough, adding a soft or strong scent that would depend on your taste makes a woman even more attractive and some people find it more charismatic when a woman has perfume. It has the power to affect the overall aura and the story of her outfit.

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