Christopher Cowdray is a leader in luxury hotel management. He is currently the CEO of the Dorchester Collection, a premier hotel management company that includes The Dorchester in London, The Beverly Hills Hotel, and the Hotel Bel-air in Los Angeles. Cowdray has been in the international hotel management business for over 30 years. He knows what the customer wants from a luxury hotel. Since becoming CEO of the Dorchester Collection in 2007, he has grown the company into a world-renown luxury brand that is highly recognized around the world.
Cowdray’s approach to growing the Dorchester luxury brand is not to merely add hotels to the collection. He is very selective in adding hotels that only fit into the brand image. The strategy is not to emphasize in growing the quantity of hotels, but improving the quality. He only selects locations that are in key cities that offer attractions catering to the luxury hotel clientele.
Each hotel has its own distinct personality which makes every one of them so exclusive. Each hotel emphasizes the characteristics of the city in which it is located. The focus is to offer hotel guests a unique experience that will make their stay memorable.
Cowdray believes that the core of the brand’s success is people. Customer satisfaction is the center of his business. Any feedback from his hotel guests is taken very seriously. He wants his clientele to receive nothing but the highest quality of service that they expect from a luxury hotel. The other part of the focus on people is on Dorchester’s employees. Over ninety percent of the company’s employees are satisfied with their jobs, which is one of the highest in the industry. Employees like to work for a company that cares about people. When they are happy, they deliver better service to their customers.
Cowdray truly has a winning formula in propelling the Dorchester Collection to continuous success. Under his leadership, the Dorchester Collection will continue to remain into the forefront of the luxury hotel market.