Category: Real Estate

José Auriemo Neto — Brazil’s Leading Luxury Developer

José Auriemo Neto has developed the luxury retail and apartments in Brazil. He is the chairman and the CEO of JHSF. This real estate company is focused on developing the residential properties in Brazil. They have made many beautiful homes and apartments through their great efforts. They are also the leading developers of office space, hotels, and public projects. José Auriemo Neto has crafted the reputation of being an excellent developer and a respected entrepreneur. They have built a large shopping portfolio complete with retail stores and malls. The brand is united with multiple luxury companies to garner the illustrious image of luxury and opulence. The most impressive development is the Cidade Jardim shopping mall in Sao Paulo, Brazil. José Auriemo Neto was adamant when he built this mall. He wanted something that would build up the image of his country and create a sense of refined luxury. The mall presents a beauty that matches the sunny shores and beaches in Brazil. It is a beautiful country and José Auriemo Neto wants the world to know how beautiful it is.

The very first venture into retail was done in 2009. José Auriemo Neto sealed various deals with designer brands like Hermes, Pucci, and jimmy Choo. They created the first retail stores in his portfolio. These retail outlets have been a great advantage to the mall and the country. They have earned the label of true luxury. When tourists come to visit Brazil they often visit these malls and shop in these stores. They will also stay at José Auriemo Neto’s lovely five star hotels. This increases the GDP of Brazil and benefits every citizen in the area. In 2012 José Auriemo Neto announced another partnership with luxury brands. He has signed deals with Valentino, and others. He has launched the first Valentino RED store in the country of Brazil. Celebrities love this store and they will always pick it as their first choice when shopping in Brazil.

José Auriemo Neto has been an incredible entrepreneur his entire life. His first investment was a parking garage and from there he continued to grow.

JHSF Participacoes: Rise of a Game Changer

JHSF Participacoes is a game changer in the Brazilian real estate and property development industry. The company has been around since 1972, but they are becoming more visible to the public since the 2000s, thanks to the efforts of Jose Auriemo Neto, the present chairman and chief executive officer of the company. JHSF Participacoes managed to develop over 6 million square meters of land since their establishment in 1972, and their current value rose to over $1.2 billion US dollars. The company currently operates in the retail sector through their shopping malls, real estate development, hospitality industry through their chain of hotels, and restaurant management.

Retail Sector

JHSF Participacoes has been in the retail and mall construction business for years, and under Jose Auriemo Neto, the company focused more on creating malls. They have been building their malls beside their residential and office properties, providing tenants a more convenient way of living. Some of their projects in the retail sector involve the Shopping Cidade Jardim, which is a green mall surrounded by vegetation and has an environmentally friendly setting. It is patterned after the most elegant streets around the world. The Catarina Fashion Outlet is another retail project from JHSF Participacoes, and it offers leisure and entertainment to its visitors. Shopping Ponta Negra is a shopping mall located in Manaus, providing the different concept of shopping to the locals, as well as being their leisure center. Shopping Bela Vista is another shopping mall built by JHSF Participacoes, located in the city of Bahia, and it has been constructed by JHSF Participacoes to give the locals a mixed-used complex. Last but not the least is the City Garden Shops, one of the latest mall development under JHSF Participacoes, which would house national and international brands. Learn about Jose Auriemo Neto:

Office Buildings and Residential Towers

JHSF Participacoes also builds office and residential complexes throughout Brazil. These office buildings and residential towers have a simplistic design, but they are energy efficient and have been built by renowned architects and engineers. The residential complexes built by JHSF Participacoes cater to the younger generations who wanted to live an independent city life, and these units are often sold out because of their affordability and convenience.

Hotels and Restaurants

JHSF Participacoes is also into building hotels and restaurants around the world. They wanted to provide guests the warm hospitality of the Brazilian people.

Executive Airports

One of the latest development by JHSF Participacoes, the Sao Paolo Catalina Executive Airport is currently under construction and is expected to open sometime shortly.


How JHFS Streamlines its Capital Allocation in the Real Estate Sector

JHSF’s Establishment

Founded in the early 70’s, JHSF Participacoes S.A has grown into a holding company that has invested and managed most luxury and shopping malls and operations in most restaurants around Brazil. All these outlets have been subjected to management under the outfit Fasano Brand. The brand actively develops most private plans for its affluent clients. The customers, in this case, are the most reliable individuals that the company deals with and in most cases, their businesses are always first for consideration.

Decision-Making at JHSF

At the enterprise, decision-making is always based on the leverage between the streamlining of capital allocation, the strength of the company’s operating income and lastly, the initiatives that tend to reduce the overall cost of a third-party’s capital and its corresponding equity. The combination that follows these considerations duly contribute to creating value that the company seeks to deliver to all its stakeholders and shareholders in equal measure. In this regard, JHSF maintains its assets that are meant for development with the ultimate goal focusing on value creation. Such potential in value creation gets implemented with the condition that the current capital structures and market conditions become appropriate.

The Chairmanship

Under Jose Auriemo Neto’s chairmanship, the company’s ultimate strategy gets pinned on investment on its management, internal mechanisms, and reputable procedures that relate more towards integrity, incentives, and audit. With these measures in place, the company gets better placed in reporting cases of irregularities as they can subtly apply the code of ethics and conducts to attain utmost professionalism. He therefore fast tracks the significant management gaps in the company that may prove costly in the end.

As a keen administrator with a long streak of experience in managing various portfolios, Mr. Neto streamlines the focus of the company to real estate. He duly executes this duty through overseeing Fosando Brand’s interests in hotels, office building, and the other leading public developments. In an additional role, he also administers the group’s extensive retail portfolios and other shopping complexes in and outside Brazil. In so doing, he ensures that the holding operates within the confines of the acceptable standards of practice.

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