Category: Radio

Norman Pattiz Inspiring Audiences through Others

PoadcastOne through founder and Executive Chairman, Norman Pattiz announced the inclusion of the legendary Norman Lear in the leading on-demand media broadcast. Norman Lear joins other established names at PoadcastOne including Dr. Drew, Jillian Michaels, Steve Austin and Shaquille O’Neal.

 

Nevertheless, Norman Lear stands out due to his unique capabilities. He is a multi-talented director, writer, creator, producer and ex-World War II Veteran. Thanks to Lear, you got to enjoy the legendary sitcoms such as Good Times, Maude, The Jeffersons and All in time, that shaped and transformed American television in the past. Norman Lear is expected to bring his creative genius to the microphone as he hosts the All of the Above with Norman Lear, a weekly podcast available every Monday. The show debuted in May this year, and Paul Hipp, actor, composer and Lear’s close confidant is the co-host. The broadcast will feature celebrities like Julia Louis-Dreyfus, Amy Poehler, and Jerrod Carmicheal. Norman and Paul will entertain and engage listeners on various topics including politics, current events, music, comedy and social issue. Despite his age, Norman Lear hopes to connect to all audiences. Apart from his work as a content producer off and on screen, Lear is the founder of the American Way, a liberal advocacy outfit with about 3000 members. He has received various recognitions for his work including a National Medal of the Arts.

 

Norman Pattiz is among the top admirers of Norman Lear’s legacy. Like Lear, Pattiz has significantly contributed to his field of specialization. Norman Pattiz is an entrepreneur, leading senior media executive and philanthropist. One of his leading enterprises, Westwood One was founded in 1974. It is currently the top radio network and distributor and provider of sports, news, traffic programming, talk and entertainment in the Broadcast sector in America. Westwood One at some point owned, distributed and managed The Super Bowl, NFL Football, CNN radio, NCAA Basketball, CBS News, and the Mutual Broadcasting System. Norman served as CEO of the company until 1994. After discovering a niche in the on-demand media market, Pattiz introduced PodcastOne managed under his Courtside Entertainment Group. The PoadcasOne Sales is currently the leading podcast marketing and sales company in the nation.

 

Back in 2000, Norman was appointed to serve on the Broadcasting Board of Governors of the United States of America by the then president Bill Clinton. President Bush reappointed him to the board two years later (http://dashconference.com/speakers/norman-pattiz/). The primary role of the Broadcasting Board of Governors is to oversee all but military broadcasting services including Middle East Broadcasting, Voice of America, Radio Liberty and Radio Free Europe among others. While the board, he oversaw the launch of the pioneer American Arabic broadcasts serving the Middle East plus the Farsi language broadcasts targeting Iran.

 

He is a recipient of the Library of America Broadcasting’s Giants of Broadcasting awards and became part of the National Radio Hall of Fame in 2009. Other awards presented to Pattiz include the Freedom of Speech award, Distinguished Education service award, and Broadcaster of the year. Learn more: http://normanpattiz.com/author/npattiz/

 

Norman Pattiz Announces Brand Lift Studies Results

In an article on PR Newswire the Chairman of PodcastOne, Norman Pattiz, shared the results of a study was conducted by Edison Research. The results of the study showed that advertising on podcasts leads to great results.

The study was performed with 5 major product brands in 5 different product and service categories. The results of the study showed that advertising on podcasts leads to high brand recall, consumers intent to purchase the brand advertised, and good recall of what the advertisement was about. Some of the specific findings of the study included 60% of listeners mentioned one of the brands in the study after the campaign was over while before the study the brand was talked about by only 7% of the study participants. Another result was for an automobile aftermarket product; the number of people saying they thought “very favorably” of it went from 18% to 33%.

The research that Edison Research performed was done over three separate studies all conducted in 2016. The brands used ranged from very well known brands to those that were looking to increase awareness among consumers. Each study ran for 4-6 weeks while the products that were being studied were advertised on PodcastOne’s different podcasts. The overall result of the research was that podcast audiences are willing to listen to brand messaging and were more likely to consider purchasing products that had been advertised on a podcast they listened to.

When announcing the results Norman Pattiz said that the independent study was done to verify if advertising on podcasts was more effective than that appearing in traditional media. He went on to say that the resulted validated their approach to integrating advertising into the podcasts on his network.

Norman Pattiz is the Founder and Executive Chairman of PodcastOne. He has worked in media since 1977 when he founded media giant Westwood One which would go on to dominate radio across the United States. He came up with the idea of PodcastOne when meeting Kit Gray, a person that was representing his client’s podcasts. Pattiz realized that this was the digital equivalent of Westwood One and so launched PodcastOne in order to compete in this new market. 4 years after PodcastOne started it is now the dominant podcast company in the industry.

Read more: http://www.forbes.com/sites/zackomalleygreenburg/2016/04/13/prince-of-podcasting-inside-norm-pattiz-plan-to-build-the-worlds-top-podcast-network/#446c44c16aeb