Category: Brazil

Guilherme Paulus: The Climb To The Top

Guilherme Paulus is now among the wealthiest people in the world. His net worth is estimated to be $1.1 billion. Guilherme has made it into the billionaires club because of the boom in Brazil’s tourism sector. He is known as one of the best businessmen in Brazil and has been able to create several highly lucrative businesses. Being the best doesn’t come easy, though. At one point, Guilherme Paulus almost gave up. However, he persevered through the many challenges and is now at the highest point in his career that he has ever been. See Related article at to learn more.

The successful entrepreneur started off as an intern for IBM before he was 20 years old. He quickly realized that computing was not for him, although it did teach him some valuable lessons. Guilherme found the opportunity to make his dreams come true in an ad in the local newspaper. The ad was from a travel agency name Casa Faro, and they were looking to hire a new salesman. Guilherme jumped at the opportunity and took the job.

While on one of the trips, he encountered a man named Carlos Vicente Cerchiari. This man was a politician at the time an proposed a business partnership with Guilherme Paulus. Guilherme accepted the offer and they founded the CVC travel agency in 1972. The political business partner soon left the venture after four years. Guilherme Paulus was met with some obstacles while running his company but was able to overcome them.

Guilherme Paulus was later able to transform the CVC travel agency into the largest tourist operator in all of Latin America. Guilherme wanted to take the company even further still. So, in 2009, he sold a part of the company to a global investment firm called the Carlyle Group. Guilherme felt that the CVC could be taken to a higher level with the support of a global investment fund. The part of the company that was sold to the Carlyle group was estimated to be $420 million. The CVC then opened its capital on the stock exchange in 2013 and proceeded to generate $5.2 billion in annual revenue.

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Brazil’s Business Tycoon-Guilherme Paulus

Guilherme Paulus is undeniably an entrepreneur who has greatly contributed to Brazil’s tourism division. It all began in 1972, when he partnered with a Brazilian politician to open a company called CVC Brasil Operadora e Agencia de Viagens. The company was started with various motives which included majoring in offering clients in Brazil airline travel services, ship cruising, resort and hotel stays planning, scheduling and organizing. Four years later, the politician left, leaving the entire leadership of the company to Guilherme Paulus. View Guilherme Paulus’ profile at Linkedin

The 68-year old business man took Brazil by storm when he expanded his operations. Not only did he manage to run the company on his own, but later in 2005, he established the GJP Hotels and Resorts Company. The company is currently striking a deal of establishing and maintaining hotels around airports in Brazil. He is the current president of the GJP Group, a vital hotel chain with four categories. First, the Wish (five stars), which won the award for best golf hotel in Brazil, in a competition initiated by the World Golf Awards, 2017. There is also Prodigy (four stars) and Linx (three stars), which are also major hotel destinations, for visitors and residents in Brazil. Saint Andrews (premium line) is the last one and is located in Gramado, Rio Grande do Sul.

Guilherme Paulus has received many awards, from different companies, due to his good business ethic and hard work. The Agencies and Operators Magazine elected him as the entrepreneur of the year 2017, for actions he took to promote tourism in Brazil. Besides that, his contribution to the Brazilian tourism sector has also made him appear on the cover of IstoE’ Dinheiro Magazine.

His contribution to the Brazilian economy does not go unrecognized. Guilherme Paulus has employed approximately 1.9 thousand people and, invested 600 million dollars in hotels all over Brazil. Not only has this reduced the unemployment rate, but also boosted the overall GDP.

Guilherme Paulus is a business figure head that young entrepreneurs are looking up to. He represents the good business ethics an entrepreneur must possess, for success in any entrepreneurial field. Visit:



Duda Melzer Thinks Brazil’s Online Media Industry Is Getting A Lot Of Attention

Brazil’s media industry has 190 million potential customers. The media industry is big business in Brazil, and it is controlled by a handful of very wealthy families. One of those families is the Sirotsky’s in the South of Brazil. The Sirotsky’s have been controlling the media industry in the South of Brazil for more than 40 years. Maurício Sirotsky Sobrinho started the RBS Group in 1957, and the RBS Group now controls television stations, radio stations online news and printed newspapers. The RBS Group also owns a digital information company in Sao Paulo. Duda Melzer, the grandson of Sobrinho, is now the CEO of the RBS Group. Melzer is taking an active role in expanding the RBS Group’s online presence in Brazil.

Television still dominates the media market in Brazil, according to Melzer, but radio still plays an important role in influencing the buying habits of the middle class. Duda knows a lot about the media industry. He earned a Master’s degree from Harvard. Melzer stayed in the United States when he was named president of Box Top Media in New York. Melzer also has experience in the franchise business, and he is a master when it comes to marketing and promoting the RBS Group.

Duda is the driving force behind the RBS Group’s attempt to capture the attention of the 73 million Internet users in Brazil. Brazil has the 8th largest Internet audience in the world. Digitization has impacted Brazil in a number of ways. In the journalism sector, information flows faster than ever, and journalists are trying to adapt to a new environment that demands immediate coverage of important events. Speed trumps content in Brazil and Duda Melzer is trying to match content with speed. But there are serious gaps in Internet regulation, according to Duda, and he is trying to address those issues through legislation.

Duda Melzer And His Successful Career

Duda Melzer is a Brazilian businessman and he is the President of Grupo RBS. A few weeks ago, Melzer, whose first name is Eduardo but his nickname is Duda, became the executive president of the RBS Group.

Duda previously worked as the executive vice president of RBS. Nelson Sirotsky, the company’s former president, said he was comfortable with Duda being chosen as president.

Before becoming executive vice president, Duda worked as the company’s director general, as well as the company’s vice president of business development and market.

The businessman has also worked as director of Boxtop Media in New York and in 2002 he was a financial analyst at the Delphi Corporation. He has also worked as a consultant at Booz Allen & Hamilton.

Duda Melzer is well educated and attended Harvard, which is where he graduated with an MBA. He also attended Pontifical Catholic University in Rio Grande, which is where he graduated in business administration.

He has won many awards between the years 2006 and 2015. Some of these awards include Entrepreneur of the Year (Ernst and Young) and the Merit in Business Administration award in the private sector.

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Duda Melzer – RBS Group’s New Executive President

In a live broadcast to the over 6400 employees, Duda Melzer officially took over as Executive President of the RBS Group on Tuesday, June 3rd, and strengthened his commitment to the Group’s technological development while still retaining the human dimension in the three pillars of its business – communications, digital, and business education.

Retaining the Group’s core values is extremely important to Eduardo Sirotsky Melzer,, who stressed that his greatest commitment was to ensure that RBS was a special place for all of them to work. “I am fascinated with the soul of this company, with the dynamism of our industry, but mainly by the impact of it in the lives of people. I learned that this is a company driven by challenges, made by people passionate about what they do”, Melzer stated in his address.

Nelson Sirotsky, the former Executive President and Melzer’s uncle, will remain on the Board of Directors and the Editorial Committee of RBS Group. Sirotsky has been with the company for 41 years, the last 21 of which were as head of the Group’s Executive Presidency. Despite his different role, Nelson Sirotsky will still be critical to the success of the Group’s management.

The inaugural ceremony was attended by 450 people, with Yamandu Costa performing the National Anthem, and Fernanda Montenegro delighted the entire celebration. The event also included RBS company history, photos, and tributes, including a memorable tribute to Ione Sirotsky, wife of RBS’ founder Mauricio Sirotsky Sobrinho (both now deceased), former company Presidents Jayme Sirotsky and Nelson Sirotsky, and the new CEO, Eduardo Sirotsky Melzer.

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Duda Melzer Rises to the Top of RBS Group

RBS Group recently installed Eduardo Sirosky Melzer as president and chairman. Mr. Melzer, whose nickname is Duda, took over the post on January 1, 20016. He is part of the third generation of the family owned company to serve as the head of the company and has worked for the company in different capacities since 2004.

Duda was born in Porto Alegre, Brazil on the 13th of May 1972. He Graduated with a degree in Business Administration from the Pontifical Catholic University of Rio Grande do Sul in 1998. Mr. Melzer then earned a Masters in Business Administration from Harvard Business School in the United States.

After completeing his education Duda Melzer began his career back in Brazil if the area of finance and franchising with the company Sweet Sweet Way. He was involved with the consulting firm Booz Allen and Hamilton. He also worked in the United States as a senior analyst for Delphi Corporation and as the Chief Executive Officer for New York based non-traditional media company Top Box Media.

In 2004 Mr. Melzer joined the RBS Group as the Director General for the companies domestic market. He became the Vice President of Market Business Development in 2008 and became the companies Executive Vice President in 2010. In July of 2012, with a ceremony held in Porto Alegre, he succeeded his uncle Nelson Pacheco Sirotsky as the Chief Executive Officer of the RBS Group. The move, which was announced as part of a planned succession, designed to improve the companies corporate governance.

Mr. Melzer has been known to periodically hold video conference calls with all of the companies employees to answer questions, listen to suggestions and discuss business prospects. In a message to the companies employees Mr. Melzer said “companies who have the courage to stand in the new world will come out strengthened. I invite all of you to break paradigms, breaking barriers.”

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How Duda Melzer is Doing with Growing RBS

For anyone who works or travels to Brazil, you may know that the RBS Group is one of the main broadcasting stations in the country. It is home to radio and television stations that you probably watch and listen to each day. Because of this, it is no wonder that a lot of people make use of the company without necessarily knowing it. Understanding the workings behind the group and who is in charge of what is available to you makes it easy for you to know you are using a superior company that truly works.

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The owner and president of the RBS Group is known as Duda Melzer. Duda Melzer has been a leader in the broadcasting industry for years and is proud of what he has done with this company in particular. For a whole lot of people, it is quick, simple and effortless to know that they are using a superior company when doing anything concerning RBS. If you are wondering if you can learn more about Duda Melzer, he has several social media pages as well as a website where you can find out more about what he is all about.

Duda Melzer makes it his passion in life to grow his company even larger than what you see today. This is why Duda Melzer is a leader in the industry and continues to make improvements when it comes to getting what is needed. There are a lot of benefits to using the RBS Group, but one of the main benefits is that you are using a company that has a long history in the industry and continues to grow in what it is able to offer to you. There are lots of benefits and reasons to consider Duda Melzer’s company, so be sure to visit its website.

Duda Melzer And His Companies Success

Eduardo Sirotsky Melzer is the chairman and the president of RBS Group. Eduardo Sirotsky Melzer has served in that capacity since January of this year. Eduardo Sirotsky Melzer is also the grandson of the founder of RBS Group and his name is Maurício Sirotsky Sobrinho. Apart from being the chairman and president of RBS Group, Eduardo Sirotsky Melzer is the chairman and founder of Digital E.Bricks. Digital E.Bricks is an investment company that invest in the digital industry in Brazil.

Eduardo Sirotsky Melzer graduated from Pontifical Catholic University of Rio Grande do Sul in 1998. Melzer later traveled to the United States and he was also able to get his MBA from Harvard University. Eduardo Sirotsky Melzer joined his family company in 2004 and he first served as the Director General for the domestic market. Later in 2008, he took the vice presidency of marketing business development, and from 2010 to 2012 he was the Executive Vice President of the RBS Group. In 2016 he became the CEO of RBS Group.
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Eduardo Sirotsky Melzer has had a long career in the financial market in Brazil and abroad. He has worked in many companies in the United States. These were mostly different investment media companies in New York. Eduardo Sirotsky Melzer was also able to be a leader in customer centric organizations at the Harvard business school.

Eduardo Sirotsky Melzer is a speaker on international forums. Eduardo Sirotsky Melzer is an individual that make sure to keep close contact with his employees. Sometimes he speaks with his employees through video conference. In that way, he can show personal interest even when he is traveling. RBS Group was recognized in 2014 as one of the main Internet and media companies that was able to generate high income for their stockholders. The company was also named one of the 10 most innovative companies in Brazil.

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How to Do Before Investing in Brazil


Brazil: a land of economic opportunity?

Brazil is a large country with huge potential. This Latin American nation began a prosperous journey after the year 2000. It has lasted until 2014. The commodity boom had ended and the country has fallen into recession.

What’s more, there’s growing political instability in this nation of 200 million people. Just recently, the nation’s president, Dilma Rousseff, has been removed from the office while corruption investigation takes place.

Yet, many investors feel the country offers great long-term opportunities. Igor Cornelsen, a former top investment banker in Brazil who now lives in the States, has some advice for those looking to invest in his homeland.

One important thing, he claims, is to establish good partnerships with the local entrepreneurs. If reliable partners are found, then doing business in Brazil should be easier. After all, the local people know all the ins and outs.

Igor Cornelsen also advises to get ready to deal with massive bureaucracy and excessive regulations. That’s part of doing business in Brazil. And it’s another reason to team up with the locals as they know how to handle it better.

Finally, investors are advised to learn all the rules about repatriating profits from Brazil. In fact, different exchange rates apply depending on the types of transactions performed. This is crucial as it can cut into profits.

Although Mr. Cornelsen is currently retired from banking, he still gets involved in investment management and also likes to spend some of his time playing golf in Florida.


More from Cornelsen:

Investing In Brazil: Igor Cornelsen’s Top 3 Tips

Igor Cornelsen Offers Insights Making Investments

Igor Cornelsen gives you the basics on Brazilian banking

Marcio Alaor’s Insight on Tag Heuer

According to Marcio Alaor, the executive vice president of Banco BMG, Tag Heuer is a renowned watch-making company that supplies its products across the world. Tag Heuer is a Swiss company that manufactures wrist watches that are globally famous, and Brazil is one of their target market, explains Alaor. He acknowledges that the Chief Executive Officer of the company Mr. Jean-Claude Biver who has served since Dec 2014, is a true enthusiast for the company’s brand and has been very determined in ensuring growth, expansion and investment in new projects.
The CEO also serves in the LVMH Group, which manages watches division. The dual roles played by Biver confirm his competence, because only an individual with great potential would be able to serve in both capacities. The executive of Banco BMG says that Tag Heuer has appointed a football star, Tom Brady to be among its ambassadors, which is an excellent marketing strategy for the company. Additionally, the company launched the Carrera model in the market which has extra sportiness features and it’s costing around $4,500.
The launch of this new version was described as the biggest in the watch market as pointed out by Marcio Alaor. The watchmaker partnered with Google and Intel so that it can bring major technological innovations to make its brand of smartwatch. When Biver visited Brazil, he was interviewed by one of the press and he was asked the role played by famous people in the marketing strategies of the company. Alaor cites celebrities like Cristiano Ronaldo, Tom Brandy and Ayrton Senna as ambassadors who are linked to the marketing campaigns for the brand. The CEO responded by saying that the celebrities are recognized as leaders by millions of fans around the world.Alaor recalls that Biver said that people like to be identified with particular team, or celebrity and this favor companies when they regard them as their ambassadors. Biver acknowledged the importance of digital marketing because it is able to attract a large network of representation reports Marcio. Asked about the safety of online shopping, Biver pointed out that it would depend on distance and security, according to the executive of BMG. In his view, it is convenient when there is no close store for a person to go physically and buy. However, the CEO believes this market will be safe in future, according to the executive.
Marcio Alaor says that the CEO of Tag Heuer, Biver, is planning to make Brazilian market more aggressive, active and dynamic. Alaor recalls that the CEO stressed that Brazilian consumers are very passionate about their brand because one of the greatest hero of Tag Heuer, Ayrton Senna is a Brazilian.