Category: Brazil Businesses

An Inside Look At Jose Borghi’s Career

A Look At The Career Of Jose Borghi

Jose Borghi decided to pursue a career in advertising after his sister took him to a screening of award winning advertisements that were featured at the Cannes Lions awards. He was in middle school at the time. The alma mater of Jose Borghi is the Pontifical Catholic University of Campinas. His program of study there was advertising and propaganda. He obtained a bachelor’s degree in this program.

Soon after graduating Jose Borgi found work at some of Brazil’s most famous and largest advertising agencies. The first job Jose Borghi held was as a copy writer for Brazilian ad agency Standart Ogilvy in the year 1989. Jose Borghi would eventually work for many other companies as a copy writer such as FCB, Talent and DM9 / DDB.

Jose Borghi always had an entrepreneurial drive and teamed up with fellow marketing expert Erh Ray to start out their own firm. They named it BorgiErh and split ownership among themselves. His partner Erh Ray described the early years of running their own ad agency to be very difficult. They lacked financial support and backing from banks and investors so they had to come up with everything needed to run the agency themselves.

Both Jose Borghi and Erh Ray worked incredibly hard and the results payed off. The agency began making more and more inroads into the domestic advertising market and soon gained national acclaim. Erh Ray would eventually sell half of stake in the company to the Lowe Group and BorgiErh became known as Borghi Lowe. This buyout of co-founder Erh Ray took place in 2006.

Jose Borghi continued to lead now Borghi Lowe to bigger heights with clients flocking to him from oversees and new ones looking for his business from Brazil. The continued success and growth of Borghi Lowe caught the attention of another company who merged together with Lowe & Partners. The merge resulted in Jose Borghi appointed as co-CEO. He now shared that title with Andre Gomes, another Brazilian advertising executive.

During his career so far, Jose Borghi has created campaigns on brasil.mullenlowe.com for many domestic and international companies. Some of his clients include Alpargatas, Procter & Gamble, American Express, Delta Airlines, Unilever, Electrolux, FIAT, Bank Boston, America Online, Bank Itau, Coral Paints and Globo. Of his most successful campaigns, they include creating ads for Parmalat Stuffed Animals and the Sazon food company.

Read more:
Publicitário José Borghi comenta sobre o lookalike e as suas vantagens na publicidade
Publicitário da Mullen Lowe Brasil noticia sobre a Revolução da Mídia

Duda Melzer – RBS Group’s New Executive President

In a live broadcast to the over 6400 employees, Duda Melzer officially took over as Executive President of the RBS Group on Tuesday, June 3rd, and strengthened his commitment to the Group’s technological development while still retaining the human dimension in the three pillars of its business – communications, digital, and business education.

Retaining the Group’s core values is extremely important to Eduardo Sirotsky Melzer,, who stressed that his greatest commitment was to ensure that RBS was a special place for all of them to work. “I am fascinated with the soul of this company, with the dynamism of our industry, but mainly by the impact of it in the lives of people. I learned that this is a company driven by challenges, made by people passionate about what they do”, Melzer stated in his address.

Nelson Sirotsky, the former Executive President and Melzer’s uncle, will remain on the Board of Directors and the Editorial Committee of RBS Group. Sirotsky has been with the company for 41 years, the last 21 of which were as head of the Group’s Executive Presidency. Despite his different role, Nelson Sirotsky will still be critical to the success of the Group’s management.

The inaugural ceremony was attended by 450 people, with Yamandu Costa performing the National Anthem, and Fernanda Montenegro delighted the entire celebration. The event also included RBS company history, photos, and tributes, including a memorable tribute to Ione Sirotsky, wife of RBS’ founder Mauricio Sirotsky Sobrinho (both now deceased), former company Presidents Jayme Sirotsky and Nelson Sirotsky, and the new CEO, Eduardo Sirotsky Melzer.

Read more about Melzer here:

Duda Melzer Rises to the Top of RBS Group

RBS Group recently installed Eduardo Sirosky Melzer as president and chairman. Mr. Melzer, whose nickname is Duda, took over the post on January 1, 20016. He is part of the third generation of the family owned company to serve as the head of the company and has worked for the company in different capacities since 2004.

Duda was born in Porto Alegre, Brazil on the 13th of May 1972. He Graduated with a degree in Business Administration from the Pontifical Catholic University of Rio Grande do Sul in 1998. Mr. Melzer then earned a Masters in Business Administration from Harvard Business School in the United States.

After completeing his education Duda Melzer began his career back in Brazil if the area of finance and franchising with the company Sweet Sweet Way. He was involved with the consulting firm Booz Allen and Hamilton. He also worked in the United States as a senior analyst for Delphi Corporation and as the Chief Executive Officer for New York based non-traditional media company Top Box Media.

In 2004 Mr. Melzer joined the RBS Group as the Director General for the companies domestic market. He became the Vice President of Market Business Development in 2008 and became the companies Executive Vice President in 2010. In July of 2012, with a ceremony held in Porto Alegre, he succeeded his uncle Nelson Pacheco Sirotsky as the Chief Executive Officer of the RBS Group. The move, which was announced as part of a planned succession, designed to improve the companies corporate governance.

Mr. Melzer has been known to periodically hold video conference calls with all of the companies employees to answer questions, listen to suggestions and discuss business prospects. In a message to the companies employees Mr. Melzer said “companies who have the courage to stand in the new world will come out strengthened. I invite all of you to break paradigms, breaking barriers.”

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How Duda Melzer is Doing with Growing RBS

For anyone who works or travels to Brazil, you may know that the RBS Group is one of the main broadcasting stations in the country. It is home to radio and television stations that you probably watch and listen to each day. Because of this, it is no wonder that a lot of people make use of the company without necessarily knowing it. Understanding the workings behind the group and who is in charge of what is available to you makes it easy for you to know you are using a superior company that truly works.

Watch their YouTube Video here.

The owner and president of the RBS Group is known as Duda Melzer. Duda Melzer has been a leader in the broadcasting industry for years and is proud of what he has done with this company in particular. For a whole lot of people, it is quick, simple and effortless to know that they are using a superior company when doing anything concerning RBS. If you are wondering if you can learn more about Duda Melzer, he has several social media pages as well as a website where you can find out more about what he is all about.

Duda Melzer makes it his passion in life to grow his company even larger than what you see today. This is why Duda Melzer is a leader in the industry and continues to make improvements when it comes to getting what is needed. There are a lot of benefits to using the RBS Group, but one of the main benefits is that you are using a company that has a long history in the industry and continues to grow in what it is able to offer to you. There are lots of benefits and reasons to consider Duda Melzer’s company, so be sure to visit its website.

Eucatex Has Four Separate Areas Of Operation

When a company reaches the ripe old age of 64 in a very competitive industry, the consensus among industry leaders is that company has done a lot of things right to keep them alive. Eucatex under the leadership of Brazilian native, Flavio Maluf, has done that. The company started as an offshoot of Americana Sawmill Americana in 1951. Maluf and Educate have had their fair share of challenges along the way. Maluf joined the company in 1987 as an apprentice of sorts, and he was focused enough to become president in 1997. Maluf is the CEO of the global company known as Eucatex S.A. today, and business has never been better.

The reason for Eucatex success is simple. They make products people need, and they make them so consumers around the world can afford them. Eucatex has offices around the world, and their four factories in the state of Sao Paulo stay busy all year long. Eucalyptus trees are one of their main raw materials, and the company protects the tree population by planting new trees to replace the trees they use. The species of Eucalyptus that grows in Brazil is hearty tree that grows quickly. Eucatex has their own Eucalyptus forest and they maintain it with care.

Eucalyptus wood is used in most Eucatex products. Floor boards, furniture cabinets and drawers, are products that use eucalyptus, but they also use wood residue to produce other products like varnishes and paint.

The company has four main areas of operation. Eucatex is involved in forestry, metallic, minerals and of course wood. Each area contributes something to the extensive product line that is offered for sale in countries around the globe. Eucatex ceiling tiles may have been one of the first products to fill a need, but Eucaboard, a product used in furniture, Eucatex MDF and MDP panels, and Eucatex doors and paint are used by commercial and residential builders worldwide.