Ever since the late ’80s and early ’90s, consumers have gradually tilted towards a healthier lifestyle. Being healthy is not just for your body, but also your hair and skin. L’Oreal is now introducing their R.A.W product, which is under the leadership of Mr. Dan Bethelmy-Rada. He is the Global Brand President for L’Oreal’s Professional Products Division, and he has initiated and created the Matrix/Biolage move here in the United States. Matrix/Biolage is the division that is behind Mr. Bethelmy-Rada’s R.A.W. product line.
What to Expect from R.A.W.
Dan Bethelmy-Rada has full confidence that R.A.W. will be a product that is not the only natural with its ingredients, but also with the packaging and manufacturing. R.A.W. will represent all aspects of a natural product from formulation, to packaging, and finally on the shelves and online for the consumers. You can expect that the product will be up to the standards of L’Oreal’s original line of products. Some of the major challenges for Dan Bethelmy-Rada was cost efficiency for finding and utilizing natural ingredients. He didn’t want to compromise cost for L’Oreal or their consumers.
The Next Step and the Future
Dan Bethelmy-Rada was tasked with an additional project; that is to get the word out about R.A.W. In order to tackle this task, Mr. Bethelmy-Rada created programs, where stylists and hairdressers how to utilize R.A.W. to its fullest potential for their clients. The next step was his innovative use of social media. Mr. Bethelmy-Rada initiated videos on Instagram and YouTube showcasing challenges, testimonials, and blogs. Both were astonishing success and the word was out about R.A.W. in the United States.
The final stage of introducing R.A.W. to the world is the European launch. Dan Bethelmy-Rada is hoping to conquer Europe with the #liveraw phenomenon. Mr. Bethelmy-Rada hopes that, with all the positive reviews and blogs received by American consumers, European consumers will gravitate to R.A.W. without any apprehension and enjoy the naturally infused product that is better and healthier for you overall.