Category: Advertising Agency

Lori Senecal is an Exemplary Business Leader

Great leaders are often very crucial team players since they seem to appreciate the essence of good teamwork. They also seem to agree that collaboration will always make the dream work come true. In the business world, great leaders who appreciate partnership are just but in plenty. No wonder great women who succeeded in the business world value teamwork. Lori Senecal would be a perfect example having set the bar quite high in the business world.


Background Data


Lori Senecal starts her vibrant career with a degree in sales and marketing which, acts as her essential tool in making her success story. Her innovation skills were not too far off as she started TAG ideation a young –adult marketing unit in 2003.She posses a widespread knowledge in the management of a multinational account and accredited expertise on data analytics. For more details visit LinkedIn.


Contribution to Business


Moreover, Senecal is pretty knowledgeable especially in matters of marketing and advertising. She gives her all in business and is persuaded by the fact that at the end of the year, what matters are the numbers. To have come all the way, Lori Senecal worked with various companies to shape her career in business, advertising, and marketing. For starters, she notably worked for Coca-Cola, Nestle, Molson, InBev and Applebee’s just to mention a few. Additionally, she worked for Xbox and Staples. In all her capacities as a lead executive, she ensured that business was on the safest platform ever. And that is perhaps how she managed to maneuver her roles into CP+B. Check out Mediapost to know more.


Her Skills


Because she is rich in multinational accounting knowledge, Lori Senecal managed to earn a promotion to manage the sales and marketing department division at McCann Erickson Worldwide. She was also allowed to serve as the managing director for TAG New York. In 2009, Lori Senecal landed a managerial role at Kirshenbaum Bond Partners where she worked as the chief executive officer. You can visit Inspirery to know more.


The Overview of Leadership


When it comes to success in business, then we know none so well that leadership is in question. Lori Senecal has exuded confidence in her leadership skills. Throughout the years of experience, she has shown that indeed, great leadership is the essence of a successful business.



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Jose Henrique Borghi Takes on Internet Advertising

One of the best ways to advertise a company or a product is through the internet. For one thing, this is where all types of media seem to come together. The internet is now compatible with print, television and radio as well as other ways to advertise. Marketers who are able to take advantage of all of the ways to advertise are going to have the best time getting customers. Among the people who are able to make the most out of internet advertising is Jose Henrique Borghi. He knows how to use all forms of internet advertising to attract customers.

Among the common forms of advertising that marketers like Jose use on the internet is imagery. He can put together some great images for banners. He can also use styles that have been done for magazines and other forms of publication. However, there is one form of advertising that is going to be more effective than other online forms of advertising. This form is social media advertising. This is where the company can use social media to bring in the ads. Also, video streaming sites are among the best ways to advertise for business owners in that they can bring forth some really good television quality ads with video capabilities.

One thing that can be said about the internet is that it has become like an enhanced version of television. People love the ability to watch what they want when they want. Therefore, Jose Henrique Borghi and Mullen Lowe do everything they can to optimize their ads for the internet. However, there is another new trend that is taking over. This is the mobile trend. People who are involved with mobile advertising are going to have access to even more customers because they are more involved with their phones than anything else. To know more about him click here.