A picture is worth a thousand words, they say. That may be true. You can see the power of images when you step into an art museum. Hundreds of people stand around in silence analyzing the images that hang on the wall. There’s so much an artist can pack into their art. Unfortunately, when it comes to email marketing, you audience is not so quiet, still or thoughtful. You need to use video-email marketing because, according to Dr. James McQuivey of Forrester Research, a 60-second video clip is worth 1.8 million words. That’s a lot more powerful than a single image.
You need to elbow your way to the front with your message if you are to capture the attention of customers on the internet. There are so many options out there that you run the risk of becoming invisible if you do not market correctly. Putting videos into your email marketing is the smart way to stand out from the crowd. Simply put, people love videos.
There is a demonstrated 20% increase in email openings when there is a video embedded. That’s the hook. Once you have them, you hit them with he video that captures their attention for a period of time. Depending on your video, click through’s jump two to three times over pictures or text. You can expect to see up to a 40% boost in sales through your email marketing campaign when using a video.
This may be new territory to you, but it is like you have your own person TV station with commercials, and all the commercials point to your product. You don’t even need to be tech-savy to properly execute a video-email marketing campaign. All you need to do is enlist Talk Fusion, the world’s 8th largest internet content provider.
Talk Fusion specializes in video-email marketing. Talk Fusion has software that embeds the videos right into your email through an easy-to-understand interface. Over time, you’ll find that making and uploading videos takes less time than writing out an email. And, over time, you’ll master what kind of videos capture the audience you need to boost sales.