Banyan Hill Publishing’s favorite author, Paul Mampilly, was recently featured on the Gazette Day website in an article by Erica Smith. The article was titled “Paul Mampilly’s 10 Predictions for Business in 2019. The article indicates that the successful investor Paul believes there are several changes occurring in the oncoming year that could affect businesses and investors alike. Paul Mampilly has more than two decades of experience working on Wall Street in different capacities. He worked as a financial analyst and a hedge fund manager for large corporations. He even won Barron’s “World’s Best” title for his business investments during the economic downturn in 2008.
He decided to leave Wall Street for main street when he decided to join Banyan Hill Publishing as the editor and writer of his financial newsletters, including Profits Unlimited. Mampilly reveals that it is important to understand the market as the year is brought to a close. Having an idea of what’s in store for the market can help investors understand the best opportunities. Mampilly believes that some of the biggest investment strategy changes will be in the way businesses market their products. He believes Big Data will be available to smaller businesses, not just the giant corporations with huge marketing budgets. Big Data will allow smaller businesses to have greater insights into their customers buying patterns and how they prefer to consume the products.
The large businesses will also need to adapt to modern consumers. Paul Mampilly says that large corporations have spent too long idling in outdated marketing strategies. Instead, they will need to adapt a highly personalized strategy to help stay connected with their customers. This will create a dramatic shift in the way big companies market their products. Paul Mampilly believes all companies, both large and small, will need to work on developing true relationships with their customers by developing unique interactions between the business and consumer to promote trust. Voice search will also be a huge opportunity for businesses looking for new marketing channels. Smart speakers like Amazon’s Echo and Google Home will allow people to search for information via voice rather than text. This means that the algorithms in the rankings will change and will affect the ways businesses reach out to their customers in the business world.